Data & Reports

Russian cross-border consumers complain most about marketing inaccuracies and returns

311 Comments / Analysis, Data & Reports, E-Commerce, Internet / By

According to new research conducted by Teleperformance, a global outsourcing specialist in segments such as customer service and technical support, complaints of Russian consumers towards cross-border e-commerce companies center primarily on failed marketing obligations, returns queries and currency conversion processes. Teleperformance conducted an internal survey among its customers and partners to find out what Russian …

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Russian air plane tickets market industry report Q1 2015

1,188 Comments / Data & Reports, E-Commerce, Internet / By

Overall, user queries for air tickets rose from 19% to 25%. Travel queries in Moscow are heavily dominated by air ticket queries. Meanwhile, in non-capital regions interest in hotels correlates with interest in package tours. This exclusive Yandex travel market industry report on Russian Air Plane Tickets category provides useful information on a wide range …

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Morgan Stanley report uses questionable methodology to claim Google has surpassed Yandex in Russia

73 Comments / Analysis, Data & Reports, International, Internet, Search engines & SEO / By

According to a report released last week by Morgan Stanley, Russian mobile and web users are increasingly favoring Google over local search engine Yandex. Referring to polls taken between 2012 and 2014, Morgan Stanley analysts assert that the US search engine overtook Yandex in popularity in 2014. In December, according to the surveys, there were …

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Russian advertising market to slowdown in 2015, but online remains a growth area

1,125 Comments / Analysis, Data & Reports, E-marketing & advertising, Internet / By

As the Russian economy braces itself for a recession in 2015, belt-tightening measures by Russian businesses are set to include significant advertising budget cuts. In a much more result- and value-oriented advertising environment, companies will look more to online and contextual models, rather than traditional mediums such as TV. According to a report by Goldman …

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Russian data center market grew 20% in 2014

60 Comments / Data & Reports, Data centers, IT infrastructure, IT services, Moscow, Regions & cities / By

In 2014, according to a new report by international market research company PMR, the Russian market of commercial data center services reached 11.7 billion rubles (approximately $303 million at the average 2014 exchange rate), up 20.4% from the previous year. Development forecasts for the next few years remain positive. Organic growth is driven by the rapid development of …

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What do Yandex users want to look like? Russians’ image search queries

81 Comments / Analysis, Data & Reports, Internet, Search engines & SEO / By

The average person aims to stay up to speed with the most recent clothing styles and haircuts. From country to country, styles vary and the ideal image is often rooted in cultural influence. Still, a popular movie or a celebrity influences worldwide trends uniting people across the globe to wear a particular pair of sunglasses …

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Russians are world leaders in online video viewing

1,138 Comments / Analysis, Data & Reports, Digital Content, Internet / By

Online media consumption is a major part of the Russian Internet. This is due in large part to the average user accessing videos through their social media accounts.  Most Russian social networking sites also provide users with free (and now legal) ways to watch their favorite TV shows and movies online. Recent eMarketer research confirms that …

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Russian Internet users’ most popular topics in 2014 according to Yandex, Vkontakte and Google

1,132 Comments / Analysis, Data & Reports, Internet, Search engines & SEO / By

In the middle of December, Russian internet search engine Yandex published a study that analyzed users’ queries to learn which people, events and phenomena stirred their interest the most in 2014. The Winter Olympics in Sochi came in first, followed by the events in Ukraine and Crimea, the Ebola epidemic, the change to wintertime (this fall Russia switched …

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Russian e-commerce fashion industry report Q4 2014

1,144 Comments / Analysis, Data & Reports, E-Commerce, Internet / By

Several changes in the Russian e-Commerce Fashion market have transpired over the past year.  This 90-slide industry report prepared by Yandex analysts covers these changes in detail. User interest in online shopping with the intent to purchase has increased by 16% in the last year in Russia.  This major growth has offset falling interests in …

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Mobile commerce takes off in Russia: Number of shoppers more than doubles in 2014

1,138 Comments / Analysis, Data & Reports, E-Commerce, Mobile commerce, Mobile Internet, Mobile-Telecom-Satellites / By

In line with the global trend, over the next few years the main driver of m-commerce in Russia will be the growing number of tablet and smartphone users. This is the primary thesis of the study “The Russian M-Commerce Market in 2014,” presented by the marketing agency RBC.research and reported by the e-commerce online portal …

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