After recently speaking at iDate Conference 2015 and reviewing the Russian Online Dating market, I had to follow up with a blog on some of the key takeaways some of the attendees were particularly interested to learn. In addition to providing search data, I assessed a locally dominated market by dissecting and analyzing a few …
According to new research conducted by Teleperformance, a global outsourcing specialist in segments such as customer service and technical support, complaints of Russian consumers towards cross-border e-commerce companies center primarily on failed marketing obligations, returns queries and currency conversion processes. Teleperformance conducted an internal survey among its customers and partners to find out what Russian …
Russian cross-border consumers complain most about marketing inaccuracies and returns Read More »
According to a report released last week by Morgan Stanley, Russian mobile and web users are increasingly favoring Google over local search engine Yandex. Referring to polls taken between 2012 and 2014, Morgan Stanley analysts assert that the US search engine overtook Yandex in popularity in 2014. In December, according to the surveys, there were …
Russian fintech fund Life.Sreda is seeking buyers for the greater part of its portfolio companies, both Russian and foreign, Russian business daily Vedomosti has learned from unnamed industry insiders. The fund intends to concentrate on the development of its most promising project, mobile acquiring startup LifePay. In an exchange with the newspaper, Life.Sreda representative Anna …
As the Russian economy braces itself for a recession in 2015, belt-tightening measures by Russian businesses are set to include significant advertising budget cuts. In a much more result- and value-oriented advertising environment, companies will look more to online and contextual models, rather than traditional mediums such as TV. According to a report by Goldman …
Russian advertising market to slowdown in 2015, but online remains a growth area Read More »
The average person aims to stay up to speed with the most recent clothing styles and haircuts. From country to country, styles vary and the ideal image is often rooted in cultural influence. Still, a popular movie or a celebrity influences worldwide trends uniting people across the globe to wear a particular pair of sunglasses …
What do Yandex users want to look like? Russians’ image search queries Read More »
Online media consumption is a major part of the Russian Internet. This is due in large part to the average user accessing videos through their social media accounts. Most Russian social networking sites also provide users with free (and now legal) ways to watch their favorite TV shows and movies online. Recent eMarketer research confirms that …
Russians are world leaders in online video viewing Read More »
A bullet hits a sack next to a howitzer; a projectile explodes in the sky, forcing a plane to lurch to the right. In slow motion, a Red Army soldier lobs grenades into a Nazi tank. A modern rendition of a classic Soviet war song soundtracks the action. This is a trailer for the War …
Russia’s young generation learning military history through video games Read More »
In the middle of December, Russian internet search engine Yandex published a study that analyzed users’ queries to learn which people, events and phenomena stirred their interest the most in 2014. The Winter Olympics in Sochi came in first, followed by the events in Ukraine and Crimea, the Ebola epidemic, the change to wintertime (this fall Russia switched …
As a busy year draws to a close, RusBase has asked 10 Russian venture capitalists what they think were the most important events of 2014. Andrey Romanenko, Run Capital: “Considering that Run Capital was only founded in April, we think this year was a successful one. The most important event for us was our $6 million investment in …