E-marketing & advertising

Context ad technology startup K50 valued at $5 million in deal with AddVenture

1,136 Comments / E-marketing & advertising, Finance, Internet, News, Software, Startups, Venture / Private equity / By

Russian venture fund AddVenture has invested an undisclosed amount in K50, a Moscow-based startup which is developing an optimization and analytics solution for the contextual advertising market. The deal valued the startup at $5 million. K50’s founding team, which previously financed the startup, will retain a controlling stake. Founded in 2012, the startup launched its …

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Russian advertising market to slowdown in 2015, but online remains a growth area

1,125 Comments / Analysis, Data & Reports, E-marketing & advertising, Internet / By

As the Russian economy braces itself for a recession in 2015, belt-tightening measures by Russian businesses are set to include significant advertising budget cuts. In a much more result- and value-oriented advertising environment, companies will look more to online and contextual models, rather than traditional mediums such as TV. According to a report by Goldman …

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Hot social media topics to be highlighted at Moscow conference and exhibition

330 Comments / E-Commerce, E-marketing & advertising, Events & contests, Internet, Moscow, Press releases, Regions & cities, Social networks & apps / By

Social media business will be highlighted in Moscow on March 12-14 at the Social Networking Congress & Expo (SNCE), a two-day conference and exhibition that gathers each year the representatives of the Russian social media community. The main topics of this year’s edition will be social media marketing, social business app development; social media monitoring …

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CPA giant CityAds Media acquires Tinkoff Digital’s mobile advertising platform Madnet

E-marketing & advertising, Finance, Internet, M&A, News / By

Last week, CityAds Media, a Moscow-based international performance advertising platform, announced the acquisition of Madnet. This mobile advertising platform had been launched last year by Tinkoff Digital, а Russian developer of innovative Internet and mobile advertising technologies, as “the first real-time bidding (RTB) platform in Russia for mobile devices.” Madnet has developed its own DSP, …

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