Internet user engagement across Europe

Average hours per visitor 15+, April 2014 - Source: comScore MMX
Average hours per visitor 15+, April 2014 – Source: comScore MMX

Russia has one of the most Internet-engaged audiences in Europe, second only to Turkey in early 2014. Between April 2013 and April 2014 Russia saw the strongest growth (47%) of time spent per visitor across Europe ā€“ an additional 12 hours online in one year. Italy witnessed a 45% of growth.

In the spring of 2014, 61% of the adult population, or 71 million people, were connected on a monthly basis, according to the Public Opinion Foundation (FOM). Of them, 58 million people ā€“ 50% of the adult population ā€“ used the Internet daily. This high level of engagement is a major driver of growing e-commerce activity, as demonstrated by EWDN’sĀ study.

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