Key domestic e-commerce figures by segment

Sources: Sources: Insales (segment size and growth, number of orders), GfK for Yandex (popularity), FOM (average spending)
Sources: Sources: Insales (segment size and growth, number of orders), GfK for Yandex (popularity), FOM (average spending)

Clothing was the third biggest domestic e-commerce segment 2013, with an estimated online sales volume of $2.4 billion, as detailed in EWDN’s study, only behind the electronics and household appliances categories.

However, by the number of  orders, clothing was the dominant segment, with 60,000 daily orders. Clothing was also the most “popular” product category as measured by a poll of online shoppers conducted by the Public Opinion Foundation (FOM) in spring 2013.

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