The substantial combination of AliExpress and Chinese eBay sellers has driven China to become the dominant force on Russia’s cross-border market by number of deliveries, nearly doubling between 2013 and 2014.
The share of cross-border commerce consumption between the regions and the capitals (Moscow and St. Petersburg) can vary strongly depending on the type of platform in question. Mail forwarders and Western fashion retailers attract a significant proportion of their clients from the capitals, as analyzed in EWDN’s study.
Russia has one of the most Internet-engaged audiences in Europe, second only to Turkey in early 2014. Between April 2013 and April 2014 Russia saw the strongest growth (47%) of time spent per visitor across Europe – an additional 12 hours online in one year. Italy witnessed a 45% of growth.
As of summer 2013, just 11% of Russian Internet users lived in Moscow, 4% in St. Petersburg and 9% in cities with more than 1 million inhabitants, while 20% lived in rural areas. Almost three quarters of all Russian Internet users live in the European part of Russia.
The capitals of Moscow and St. Petersburg demonstrate especially strong demand for online purchases of household appliances and electronics, representing more than half of all purchases, compared to around a third in smaller cities.
Russia’s e-commerce market volume is continuing to shift towards the regions, as growing Internet usage and improved delivery logistics there are encouraging more consumers to make purchases online.
Russia had one of the smallest e-commerce markets by value among the largest economies in 2013, but also one of the fastest growth rates, thereby providing significant opportunities for further expansion. The drivers behind this growth are analyzed in details in EWDN’s study. xclaimed. There there. Latest Upload 352-001 Test Engine Online Store there entire Lem been are …
Although still partially true, the traditional view of a ‘digital divide’ between the ‘capitals’ (Moscow and St. Petersburg) and the regions does not sufficiently take into account new or emerging realities in market geography and delivery conditions. The regions are therefore seeing more dynamic growth in e-commerce, and are set to overtake the capitals by …
E-commerce market growth in the capitals and the regions Read More »
This real case (2012) involved an English-language learning software set (box with installation CDs and manuals, weighing less than one kg, and valued at 4,500 rubles) sold by a leading mail order and e-commerce company. The graphs show how changes in delivery coverage and fees impacted sales volumes in the regions.