Yandex analysts recently compiled data to assess the top digital advertising categories. Generally speaking, the top industries include travel, fashion, financial services, medical services, and automobiles.
The Russian cross-border market is led by a variety of offer aggregators that provide contrasting services, although occasionally with some overlaps, with the most notable players profiled in EWDN’s study.
comScore has identified Russia as the most engaged social networking country in the world as of April 2014, with 14.5 hours spent on the sites in one month.
Almost all large e-commerce websites have budgeted and purchased professional email marketing solutions from the West or are working with local specialized email marketing agencies, as detailed in EWDN’s study.