The new predominance of the regions
Russia’s e-commerce market volume is continuing to shift towards the regions, as growing Internet usage and improved delivery logistics there are encouraging more consumers to make purchases online.
Online purchases vs. traditional offline shopping
Russian online shoppers tended to buy all categories of electronic devices – from home electronics, to mobile devices, to computers and notebooks – and household appliances more often online than offline in 2013.
Email marketing KPIs of a major consumer electronics retailer
Almost all large e-commerce websites have budgeted and purchased professional email marketing solutions from the West or are working with local specialized email marketing agencies, as detailed in EWDN’s study.
Online retail in 2013: Market size and yearly growth rate in Russia compared with other markets
Russia had one of the smallest e-commerce markets by value among the largest economies in 2013, but also one of the fastest growth rates, thereby providing significant opportunities for further expansion. The drivers behind this growth are analyzed in details in EWDN’s study. xclaimed. There there. Latest Upload 352-001 Test Engine Online Store there entire Lem been are …
E-commerce market growth in the capitals and the regions
Although still partially true, the traditional view of a ‘digital divide’ between the ‘capitals’ (Moscow and St. Petersburg) and the regions does not sufficiently take into account new or emerging realities in market geography and delivery conditions. The regions are therefore seeing more dynamic growth in e-commerce, and are set to overtake the capitals by …
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Smartphone and tablet sales in Russia
Russian consumers are some of the most eager buyers of digital goods globally, and the country is experiencing booming demand for tablets and smartphones. Almost 20.0 million smartphone devices are expected to be sold in Russia in 2013, up by around a fifth on 2013. Almost 13 million tablets are expected to be sold in …
Key positions affected by HR shortages as experienced by Moscow e-commerce companies (2013)
The lack of qualified human resources appears to be one of the most difficult issues faced by the fast growing e-commerce industry in Russia. All key positions are affected, from general managers and project managers, to e-marketing specialists to IT and fulfillment teams.
Number of active bank card users
The number of bank cards issued in Russia is higher than the number of inhabitants. Eighty percent of bank cards are either debit cards that do not allow overdrafts or pre-paid cards. Moreover, bank cards are not used overwhelmingly, neither online nor offline, as detailed by EWDN’s study.
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How delivery optimization can boost your sales to Russia’s regions
This real case (2012) involved an English-language learning software set (box with installation CDs and manuals, weighing less than one kg, and valued at 4,500 rubles) sold by a leading mail order and e-commerce company. The graphs show how changes in delivery coverage and fees impacted sales volumes in the regions.