Online purchases vs. traditional offline shopping

Russian online shoppers tended to buy all categories of electronic devices – from home electronics, to mobile devices, to computers and notebooks – and household appliances more often online than offline in 2013.

Nevertheless, they still purchased construction materials, furniture, car parts, sporting goods, cosmetics and perfumes as well as clothing and shoes more often offline than online.

As described in EWDN’s study, the online market is improving its competitiveness, attracting a growing number of domestic and foreign offline players. 

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