Email marketing KPIs of a major consumer electronics retailer

Almost all large e-commerce websites have budgeted and purchased professional email marketing solutions from the West or are working with local specialized email marketing agencies, as detailed in EWDN’s study.

More and more players are shifting to more subtle, segmented, and targeted email communications, understanding their importance in building a loyal customer base and reaching a wider audience. This particular retailer was able to achieve a strong clickthrough rate of more than one-third.

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