Number of active bank card users

Offline and online transactions, in million card holders - Source: J’son & Partners Consulting
Offline and online transactions, in million card holders – Source: J’son & Partners Consulting

The number of bank cards issued in Russia is higher than the number of inhabitants. Eighty percent of bank cards are either debit cards that do not allow overdrafts or pre-paid cards. Moreover, bank cards are not used overwhelmingly, neither online nor offline, as detailed by EWDN’s study.

Many bank card owners still use them essentially to withdraw cash from their bank account after receiving their salary. As the above chart demonstrates, the number of active bank card users is only expected to reach 42.3 million in 2014, although surging growth will lead to almost 75 million by 2017.

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